1. Meet Arattai: India’s Homegrown whatsapp Rival
Zoho recently launched Arattai, a messaging app designed to take on whatsapp, adding to their impressive suite of productivity tools like Zoho Mail and Zoho Writer.
2. Privacy Concerns Take Center Stage
As soon as Arattai hit the market, users and experts raised questions about data privacy and security, sparking widespread discussions online.
3. sridhar Vembu’s Timely Response
Zoho’s founder sridhar Vembu took to X (formerly Twitter) to directly address these concerns, reassuring users about the app’s strong privacy measures.
4. Clear Communication Wins Trust
Vembu emphasized that Arattai prioritizes user data protection, promising no data sharing with third parties, and highlighting Zoho’s commitment to privacy.
5. Zoho’s Growing Ecosystem
Alongside Arattai, Zoho continues to build powerful apps—like Zoho Sheet and Zoho Workdrive—aiming to provide an integrated and secure wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital workspace.
6. Why Arattai Could Be a Gamechanger
Beyond messaging, Arattai integrates well with Zoho’s suite, offering users seamless communication without compromising privacy.
7. What’s Next for Arattai?
With privacy concerns addressed, the focus now shifts to user adoption and how well Arattai competes with established messaging giants.
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