After a few mid-films like Paagal, Ashoka Vanamlo arjuna Kalyanam, and Ori Devuda, Vishwak Sen is making a comeback with Dhamki. Dhamki is planned to be a pan-Indian film with international distribution. The general public has the impression that there won't be any major releases until Nani's Dasara, which comes out on march 30. Nevertheless, that is untrue because Dhamki's producers have arranged for a march 22nd release date. To change this audience image, the creators must come up with a powerful marketing plan.

The audience has responded favourably to the first trailer and the two songs that have been made available, but the excitement around Dhamki has subsided, and fewer people are aware that the movie opens one week before Dasara. For Vishwak Sen, Dhamki is also a very ambitious undertaking. He also directed the movie, which is made under his own home label. He must achieve great success with Dhamki because this project is very important to him.

To build the excitement surrounding the movie, the producers must employ creative and aggressive advertising tactics. nani is planning some big ideas to promote his movie as only three weeks are left and he planned kerala promotions through Keerthy suresh already.

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