politics is supposed to be about ideology, struggle, and service. But what if it has been reduced to hashtags, trending reels, and glossy paid collabs? Actor Vijay’s Tamizhaga Vettri Kazhagam (TVK) isn’t running on policies or principles—it’s running on the same business model as a beauty brand launch: influencer marketing. Reports of influencers being paid a whopping ₹30,000 per reel to glorify Vijay have ripped off the façade, exposing what TVK really is: not a political movement, but a marketing campaign in disguise.
1. ₹30,000 Per Reel – Democracy Has a Rate Card Now
Forget debates, forget ground connect—Vijay’s PR machine has allegedly fixed the going rate. Every reel that floods your timeline praising him comes with a price tag. This isn’t organic popularity; it’s paid virality.
2. TVK = Tamizhaga Viral Kazhagam
When every “fan” video is actually a sponsored ad, TVK looks less like a party and more like a collab brand launch. The reels aren’t spontaneous love—they’re scheduled content drops.
3. Not a party, Just a PR Agency With Ring Lights
While real parties hit the streets to fight people’s battles, TVK is busy signing MoUs with influencers. More time on instagram insights than constituency insights.
4. When Hashtags Replace Manifestos
A party without ideology has to sell something else—a lifestyle, a vibe, a hero worship reel. If democracy is about issues, TVK’s democracy is about aesthetic transitions and trending audio clips.
5. Reel Hype, Real Silence
For every ₹30K reel, there’s a real issue in tamil Nadu that doesn’t get addressed. Farmers’ protests? job losses? Flood mismanagement? TVK’s insta feed is silent. Because reality doesn’t get views, but dance edits do.
6. More Influencers Than Cadres
Traditional parties build workers from the grassroots. TVK builds paid campaigns from influencer lists. It’s not a cadre-based party; it’s a creator-based ecosystem.
7. The New Politics: Like, Share, Subscribe
If votes could be bought with instagram reach, Vijay’s party is already a “winner.” But democracy isn’t a content strategy—it’s about people’s trust. TVK is treating elections like an engagement rate contest.
8. Sponsored Democracy Feels Like a Joke
The ultimate truth? A democracy where leaders need influencers to sell them is a dying democracy. When reels become rallying cries, politics becomes parody.
⚡ Outro Punch
Call it what you want—party, movement, revolution. But in reality, TVK is nothing more than an influencer marketing campaign with a political logo. And the saddest part? It’s the public who’s footing the bill for this ₹30K-per-reel circus.
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