OTT players willing to pay crores for PS2, Leo, Kanguva!!!

According to the general agreement in the movie business, wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital players have supplanted satellite partners in aiding film makers in recouping their investments. The fate of the indian box office industry is in doubt given the rise in popularity of streaming services, yet producers appear to have grown fond of OTT players.

According to rumours, OTT providers are willing to pay top price for the streaming rights to South films starring A-list actors because there is a high demand for them. According to reports, the money made from the sale of wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital rights now covers roughly 50% of a movie's expenditures.

Streaming services have established themselves as trustworthy allies for the makers of high-profile films like ponniyin selvan 2, Leo, Kanguva, and Thangalaan. Big-star movie ticket prices have skyrocketed in recent years. According to media sources, the producers of Suriya's Kanguva received a staggering Rs 80 crore from the sale of the streaming rights to amazon Prime Video. And it's been reported that Netflix paid Rs 120 crore for the rights to Vijay's forthcoming film Leo. However, a formal confirmation of the aforementioned arrangements is still pending. 

The most expensive films in the past cost Rs 15 crore, while less expensive films cost Rs 4-5 crore. A top executive of a major OTT platform recently explained the reason behind the drop in the number of films acquired by the streaming platforms at the recently held CII Dakshin Conference. Currently, major films are asking for Rs 125 crore, while smaller films are anticipating Rs 8–9 crore, he said.

The high cost of big-star films has made it possible for producers to protect their investments, giving them a safety net even if the films don't do well at the box office. The impact of this tendency has hurt low-budget films, nevertheless. The CEO went on to say that "the movie budgets (of OTT platforms) that would have supported 40 films in the past are only supporting 15 films today."