

The producers of 'Ponniyin Selvan' intended to come up with a new marketing strategy, and they intended to begin things off with a big music launch. The audio launch of 'Ponniyin Selvan' is expected to take place outside of India, most likely in dubai or London, in order to reach a wider population. However, there are also reports that, Trisha's controversy of wearing slippers inside temple is also said to be one of the reasons to host the function outside India.

Mani Ratnam's major production, 'Ponniyin Selvan,' is directed by legendary filmmaker Mani Ratnam. The historical drama also includes various graphic pieces, for which the creators have teamed up with a well-known institution. 'Ponniyin Selvan' is purportedly being produced on a budget of Rs 500 crore by Lyca Production in collaboration with Mani Ratnam's 'Madras Talkies.'