The directors did not promote the film in hindi circuits, and the majority of spectators are unaware of its hindi title, which is unfortunate for a veteran actor like Vijay who is limited to the tamil market. Beast will undoubtedly exceed expectations in tamil Nadu, but it is likely to bomb in the north belt, as the hero and the filmmakers seem unconcerned about the film. It's a reminder for telugu filmmakers who these days declare every film to be a pan-India production.
Except pooja hegde, no one is a known face to hindi audience and even Vijay's recent releases are a bomb at North indian Box-Office. Suriya's 'ET' also suffered the wrath in hindi when the movie got released in hindi and now 'Beast' is also following the same pattern.
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