One of Tollywood's major producers and distributors is dil Raju. Whenever he enters the race, the conflict typically becomes one-sided. However, he might get into problems this time. His upcoming movie Varisu aka Vaarasudu is the reason. Thalapathy Vijay is the main hero in Varisu, which was directed by Vamshi Paidipally. Release is planned for pongal 2023. Nevertheless, this season will see the release of a number of movies. dil raju cannot delay even if he wants to.

Ajith's Thunivu is reportedly preparing for its pongal release as well. Therefore, the producers risk the anger of the fans if Varisu drops out of the pongal race. The major altercation with ajith is thus nearly certain. telugu has a worse situation. Currently set for release during pongal are Chiranjeevi's Waltair Veeraiah, Balakrishna's Veera simha Reddy, and Prabhas's Adipurush. They are all well-known actors in Tollywood. The distribution of these movies into theatres will be a difficult assignment for buyers and distributors.

As a dubbed movie, Vijay's Varisu will therefore receive the least attention. There is currently no excitement surrounding this movie in Tollywood. Even if dil raju uses his clout to get Varisu more theatres, audiences won't be interested in seeing it before Prabhas, Chiru, and Balayya's films. It has been reported that Raju intends to purchase the Nizam rights to any of these movies, but it appears that the producers must send him a strong message. Therefore, it appears that dil raju will have a difficult pongal season the following year.

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