Recently, the trend of hosting special 'premiere shows' before a film's release has gained popularity in the film industry. These shows, often held a day early or late at night, capitalize on the excitement surrounding the film's release. While successful for some movies, they can have negative repercussions for others.
Producer Nagavanshi cited the example of the film 'Guntur Karam', released during Sankranti, where late-night shows led to negative feedback. Consequently, there is speculation that the movie 'Tillu Square' opted not to have any premiere shows. 'Tillu Square', starring Sidhu Jonnalagadda and anupama parameswaran under the Sitara Entertainments banner, is directed by Mallik ram as a sequel to 'DJ Tillu'.
This romantic comedy received positive reviews from its morning shows, ensuring a strong opening. Despite expectations of a massive debut, producer naga vamsi chose not to organize any special premiere or night shows, forgoing screenings for film celebrities and media.
Naga Vamsi's decision was influenced by the backlash faced by 'Guntur Karam' due to late-night screenings, which led to negative publicity. Learning from this experience, the team behind 'Tillu Square' opted to avoid premiere shows altogether. Despite this unconventional approach, the film garnered praise for its characterizations, comedy, dialogue, and performances.
Although the absence of premiere shows leaves room for speculation about potential success, 'Tillu Square' received positive feedback from its initial screenings. The film's success was further evident in its pre-sales for US premieres, which amounted to half a million dollars. naga vamsi remains optimistic about the film's performance, anticipating a gross revenue of 7-8 crores in Nizam and aiming for a total gross of 100 crores.
