Chinese brands, which have so far focused only on domestic sales in india, are now becoming export-oriented. Against the backdrop of this shift, government surveillance of Chinese companies was increased after the border issues between india and china in 2020, while incentives have been provided under the 'Make in India' program. Oppo Mobiles india earned its first overseas revenue of Rs. 272 crore in FY24. Realme mobile Telecommunications has earned Rs. 114 crore. With this, Chinese brands are now truly embracing 'Make in India' as part of their domestic manufacturing and international distribution networks.Major Chinese electronics brands operating in india are now shifting their focus to both domestic and overseas exports. This is seen as a major success for the 'Make in India' initiative. Hisense Group, a major Chinese television and home appliance brand, plans to export domestically produced products to West Asia and Africa. Earlier this month, ajay Singhania, Managing director of Hisense Group's partner Epoc Durable, told analysts that it had set up a Rs 100 crore factory for Hisense in Sri City. This will include export operations. Similarly, Lenovo Group plans to export servers and laptops from India. It has said that it is increasing its production capacity by 50% to meet the growing export demand.
Various smartphone manufacturers including Oppo, Vivo, Realme, OnePlus, and xiaomi have started exporting in collaboration with indian companies. However, RoC filings for xiaomi, Midea, and OnePlus in FY24 did not indicate any foreign exchange earnings from exports. Operating in india It is noteworthy that Chinese companies are yet to appoint indians to the positions of managing directors or CEOs. These data show that India's domestic manufacturing capacity has reached a critical point in the transformation of international trade. With the 'Made in India' tag, Chinese brands are becoming a new face in the global market.
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