Over the past two decades, the evolution of technology has been nothing short of remarkable. What was once considered amazing, like a basic cell phone 20 years ago, has now become a necessity, particularly in the form of a smartphone, which seemed unthinkable a decade ago. However, the desire for a smartphone at an affordable price has become commonplace, and social media is an integral part of this technological shift.
In the last five years, social media has become deeply ingrained in people's lives, especially since the affordability of the internet in 2016 has led to its widespread penetration. The influence of social media is not limited to personal lives; it has played a significant role in shaping political landscapes globally. Elections, not just in india but worldwide, have been impacted by the power of social media.
The platform has become a tool for various communities, including political leaders, movie stars, and cricket icons, to express their opinions and connect with the public. This influence is so substantial that during times of crisis, the immediate response often includes shutting down the internet to control the spread of information through social media.
The recent statistics highlight the pervasive nature of social media, with 62.30 percent of the world's population actively engaged in it, totaling 504 crores users. Over the past year, an additional 26.60 crores users joined the social media realm, underlining the continued growth of this platform. The user base is diverse, with 53.50 percent being male and 46.50 percent female
. Despite concerns about the impact on health and criticism, the forward growth of social media users is expected to persist, with analysts predicting the number to reach 700 crores within the next three years as new smartphones continue to flood the market.