YouTube is advancing its AI initiatives as part of its plans for 2025, focusing on enhancing its search capabilities. In June, the platform unveiled an AI-driven video search feature, which was initially restricted to a select group of users in the US. This feature is now being expanded, but it will remain exclusive to YouTube Premium subscribers.
The AI search functionality is currently being rolled out to more Premium users within the US and is accessible only via mobile apps, including those on iOS. As of now, the feature supports only english and will undergo testing until august 20, after which a decision on its global launch will be made.
It’s important to note that AI search will not cover every topic. google has specified that the AI-generated search results will be limited to specific categories such as shopping, travel, and activities at particular locations. For instance, if a user searches for "Best beaches in Hawaii," they will receive results displayed in a carousel format.
In addition to the AI search feature, YouTube is experimenting with other functionalities for Premium users. One such feature is comment threading, introduced in february and subsequently enhanced through updates. Initially, the AI search was accessible to a limited audience, but YouTube aims to gather more feedback by extending the feature to a broader user base.
Overall, these developments signify YouTube's commitment to leveraging AI technology to improve user experience, while also maintaining a focus on exclusive features for its Premium subscribers.
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