India Emerges as World’s Largest AI Market
Rapid Growth of AI Adoption in India
India has become the world’s largest market for AI, particularly for Large language Model (LLM) platforms.
Platforms like ChatGPT, gemini, and Perplexity are driving this surge in adoption across the country.
A report by BofA Securities highlights India’s position at the top in global AI usage.
India as a ‘Test Bed’ for AI Apps
India is considered an ideal test bed for 'Agentient AI' apps.
These apps go beyond answering questions; they can reason independently, plan tasks, and execute them.
The country’s tech-savvy population provides a perfect environment for AI experimentation and refinement.
User Statistics and Popular Platforms
ChatGPT leads the market with 145 million monthly active users in India.
Google gemini follows with 105 million monthly active users.
Around 65 million indians use ChatGPT daily, while 15 million use gemini regularly.
India’s Share in the Global AI Market
India contributes significantly to the global user base: 38% of total monthly users for global LLMs come from India.
30% of monthly users and 16% of the global base are indian, showing the country’s dominant role in AI adoption.
Role of Telecom Companies
Companies like jio offer free 18-month subscriptions to google gemini Pro.
Airtel bundles subscriptions to Perplexity with data packs.
Affordable data rates in India, such as 20GB for ₹160–170 per month, have greatly boosted AI platform accessibility.
Opportunities and Challenges for Startups
AI expansion benefits consumers by enhancing productivity and learning.
However, indian startups may face challenges as global LLMs dominate before local companies can scale.
International platforms have an edge due to vast data access and established networks, potentially limiting indian startups in offering localized ‘Agency AI’ solutions.
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