While education and career development are among the top priorities of women Internet users in india, 40 per cent of them are fearful irrelevant comments, being trolled and followed by smartphones which have become the preferred choice for them to remain online, a new report said on Tuesday.While 44 per cent of women in indian metros access online content to improve their soft skills and stay "job-ready," this focus is on young women among sharks, the 18-23 age group said. Nielsen with 1,300 respondents in 12 cities.
Women users spend time online between 3 pm and 9 pm on brands that reach out to and engage with women audiences, according to a survey. Across locations, younger women have been found to be more content-related to education, career growth and skill development, while older women are 29-35 years old more access to online video content related to personal well-being.
According to the survey, women spend an average of 145 minutes on their smartphones every day. Interestingly, women in Tier 1 cities spend about 25 minutes more on the Internet than women in metros. Of the total women surveyed, nearly 80 per cent of users access online content in english as well as in local languages.
click and follow Indiaherald WhatsApp channel