Google is profiting handsomely from political parties placing advertisements on its platform as the indian political scene heats up. With these advertisements, google made an incredible Rs 135 crore between january 1, 2024, and april 16, 2024. This demonstrates the significance of wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital platforms like google in political campaigns. With their help, political parties may target a large number of people. Online campaigning, according to advertising professionals and political leaders, may be essential to winning elections in the current wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital era.
 
With Rs 45.1 crore, the ruling bharatiya janata party (BJP) is the party spending the most on google advertisements. The Central Bureau of Communication, which is a division of the indian government, comes in second place with Rs 32.3 crore. prime minister Narendra Modi is appearing in advertisements in a number of different languages. With Rs 10.4 crore in spending, the indian national congress (INC), the largest opposition party, comes in fourth. google removed a few of INC's advertisements for violating their policies.
 
Google advertising also cost a lot of money for organisations like I-PAC and Populus Empowerment Network (PEN). chief minister Stalin of tamil Nadu's PEN spent Rs 14.4 crore. prashant Kishore's I-PAC spent Rs 7.5 crore. With lower budgets, other organisations such as the ysr Congress, the odisha government's Electronics Department, and Biju Janata Dal (BJD) also ran advertisements on Google. More than 1.17 lakh google advertisements have been displayed thus far, with the majority of them aimed at states such as tamil Nadu, Andhra Pradesh, Uttar Pradesh, Maharashtra, odisha, and West Bengal. There will be more than 97 crore voters, and on june 4 the results will be released.
 
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24/04/2024 07:10 AM