In the past, the revenue of a film in cinema depended only on its theatrical collection. But now they are earning revenue in many ways. Especially before the film is released, they are earning crores of rupees by calling it pre-release business. Especially if it is the films of leading actors, the pre-release business is competitive. It is because of this pre-release business that the producers of a film get away without making a big loss even if the film fails. audio license, OTT license, and satellite license are included in the pre-release business. For films of big actors, these three can be sold for more than 100 crores. Until a few years ago, the satellite license of the film would be sold even before the release. But now, the alert satellite television channels decide whether to buy the film after its release based on its response or not.
In that regard, television channels have been reluctant to buy satellite licenses for films by small actors, except for films by big actors. Now the same situation has come to the films of leading actors. The satellite license of the film Good Bad Ugly, which was released in the role of actor ajith and collected more than Rs. 240 crores, has not been sold. sun tv had initially acquired the satellite license of the film. But now it is said that sun tv has canceled the deal.

Similarly, the satellite license of Suriya's Retro film, which is a mass hero of Kollywood, is still not sold. It is said that OTT platforms are also one of the reasons why satellite channels are reluctant to buy films by leading actors. Now a film is released in theaters and comes to OTT in 28 days. That is why most people watch those films on OTT itself. They are reluctant to buy big films because the TRP rating suffers when they are broadcast on TV. But the satellite rights of Vijay's Jananayagan and Superstar Rajinikanth's Coolie have been sold before their release. Accordingly, sun tv has also acquired the satellite rights to both the films Jananayagan and Coolie.
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Sowmiya Sriram

24/06/2025 12:03 PM