Movie theaters are generally not seeing as many people purchasing tickets as they did prior to the COVID-19 pandemic, with the exception of the occasional blockbuster. In this difficult environment, Pixar published their most recent original movie, Elio, which, in spite of its excellent reviews, has now infamously opened as the lowest-grossing Pixar picture ever.
 
Peter Docter, the chief creative officer of Pixar, highlighted the change in the film industry as a special guest at Fast Company's Most Innovative Companies Summit before to the film's premiere.  "We can only try to develop films that, in my opinion, are driven by us during this difficult period.  We must have faith in them.


"Making something that doesn't make money requires just as much work and effort as making something that does," he went on to say.  Additionally, you can't really plan for this.  There are moments when you simply hit the proper little combos.
 
According to Pete Docter of Pixar, the company usually takes five years to make a movie from the first concept to the last release.
 
Trying to predict what themes or stories would still be relevant in the social zeitgeist five years from now is one of the most difficult tasks during that drawn-out process, he told delegates, because trends and cultural preferences change so swiftly.  


Docter said, "We need to know what people want before they realize it."  "Because we would be creating Toy Story 27 if we simply gave them more of what they already know."
 
Pixar turned its attention to a series of original movies, such as Onward, Soul, Luca, and Turning Red, after 2019's Toy Story 4.  But because of the epidemic, the majority of these films were either released straight to Disney+ or had their theatrical runs cut short, which limited their potential at the box office and wider cultural influence.


The 2023 release of Elemental was Pixar's first significant cinema release following COVID.  Despite its initial failure, the movie soon acquired popularity and edged closer to becoming profitable.  Without a doubt, Pixar is now hoping that Elio, its next movie, will be a late-blooming triumph.
 
Following Elio comes another original story, Hoppers, and later that summer, Pixar will release Toy Story 5, another sequel.  Gatto, another original narrative, is released the following year. Pixar then goes on to make Incredibles 3 and Coco 2.  

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