A recent controversy erupted online after a condom advertisement featuring a star heroine's likeness went viral, shocking fans and netizens alike. The video, which was widely shared on platforms like Reddit, appeared to show the actress endorsing the product in a sensual and suggestive manner—something entirely out of character for her public image. What initially sparked curiosity and gossip soon turned into outrage, especially after it was revealed that the video was AI-generated, with neither the actress’s consent nor her involvement. The company behind the ad allegedly used deepfake technology to superimpose her face and expressions, blurring the line between innovation and ethical violation.

The incident raises serious concerns about the legality and morality of using AI-generated content involving real people, especially public figures, without their consent. While AI can be a powerful tool for creativity and advertising, its misuse to falsely attribute endorsements or create misleading impressions poses grave threats to personal rights and reputations. In this case, the actress’s image was used to market a sensitive product, potentially damaging her brand, career, and public perception. Legal experts and wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital rights activists have pointed out that such acts could fall under defamation, identity misuse, and even cybercrime, depending on the jurisdiction.

This situation has ignited a broader debate: is it legitimate—or even legal—to use AI in a way that can defame, impersonate, or commercially exploit individuals without consent? Many netizens and celebrities are now calling for stricter wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital rights laws, urging governments to establish clear legal frameworks to govern AI-generated content. The misuse of deepfake technology not only puts public figures at risk but sets a dangerous precedent for ordinary individuals as well. As AI continues to advance rapidly, the need for regulation, accountability, and ethical usage becomes more urgent than ever.
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SIBY JEYYA

02/08/2025 09:53 AM