This week saw the release of Akshay Kumar's Selfie. The audience's refusal to give the movie a chance in the first place is the real problem, not the movie's poor performance. On the first day, there was no attendance, which led to a meager net collection of just Rs. 2.5 crores. Even if the reviewers claim it is the best akshay kumar movie in the last two years, the public hasn't shown up, and the movie hasn't progressed. What went wrong, then?
The fact that akshay kumar has essentially been everywhere and has been advertising himself at every available chance is one of the main causes of this. He has also been producing movies like a machine, one after the other, without paying attention to the stories or the overall message. SRK's Pathaan, on the other hand, is a prime illustration of how fans will clamor to see their favorite actors on the big screen provided they preserve their exclusivity and keep some aspects of their personal lives a secret. ajith has always done that.
Shah Rukh Khan made the decision to avoid the media, declining all requests for interviews and refusing to advertise on any tv program. He wanted the movie's trailer and soundtrack to do the talking. This piqued interest and viewers couldn't wait to watch SRK in action on the big screen. Several celebrities, even in Telugu, want to share their complete social and personal lives on social media. When a celebrity overdoes PR tactics, uploading airport photos, family photos, and other things on social media, the audience may become disinterested.
The fact that akshay kumar has essentially been everywhere and has been advertising himself at every available chance is one of the main causes of this. He has also been producing movies like a machine, one after the other, without paying attention to the stories or the overall message. SRK's Pathaan, on the other hand, is a prime illustration of how fans will clamor to see their favorite actors on the big screen provided they preserve their exclusivity and keep some aspects of their personal lives a secret. ajith has always done that.
Shah Rukh Khan made the decision to avoid the media, declining all requests for interviews and refusing to advertise on any tv program. He wanted the movie's trailer and soundtrack to do the talking. This piqued interest and viewers couldn't wait to watch SRK in action on the big screen. Several celebrities, even in Telugu, want to share their complete social and personal lives on social media. When a celebrity overdoes PR tactics, uploading airport photos, family photos, and other things on social media, the audience may become disinterested.
Some celebrities, like ntr and Prabhas, protect their exclusivity by interacting with fans only before the film's release. As was the case with king Khan's Pathaan, this keeps a feeling of mystery, and viewers will go to theatres to see their work on the big screen. It is preferable for celebrities to be viewed on a large screen rather than at any and every event. Conducting interviews everywhere, advertising their movies on tv shows, etc. diminishes the audience's excitement. Exclusiveness is the new catchphrase. Less is more, always!
