In order to promote original thoughts and compelling stories, writer-director sukumar established his own banner, sukumar Writings. The first movie released under this brand, Kumari 21F, was a huge success. The latest movie released under this name, 18 Pages, starred Nikhil and Anupama Parameswaran, but the public wasn't really impressed. sukumar did not participate in the advertising for this movie, with the exception of one public appearance. He preferred to maintain his identity somewhat separate from the undertaking.

Following the success of Puspa - The Rise, sukumar has established himself as a pan-Indian director. Like SS Rajamouli, it appears he wants his name to be connected to greater movies and bigger endeavours. He might be a little self-conscious about having his name associated with insignificant movies like 18 Pages. The Sai Dharam Tej-starring movie Virupaksha is the following release under the sukumar Writings label. Whether sukumar steps forward to promote this movie remains to be seen.

The busiest actor right now is Prabhas, a star across all of India. The tollywood actor has been acting in pan-Indian films since since SS Rajamouli's Baahubali flicks propelled him to international fame. His most recent pure telugu flicks, saaho and Radhe Shyam, were box office failures. In march 2023, he will release the mythological action movie Adipurush, which is set throughout all of India.

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