As SRK has been interacting with fans and promoting the movie in an original and personal way, Pathaan has evolved into a new marketing strategy for him. The success of the movie is evidence of SRK's star power and the effectiveness of his marketing techniques. We now know that the movie has surpassed Dangal's record of Rs 387 crore and will shortly join the Rs 400 crore club at indian theatres.

It is obvious that "Pathaan" has connected with viewers as the movie keeps setting box office records. The success of "Pathaan" is sure to have more bollywood directors alike pounding on SRK's door for collaborations, and his fans are impatiently awaiting his upcoming movie. The global revenue for Pathan has already reached Rs 725 crore. Pathaan is anticipated to surpass KGF-2 and Baahubali 2 in the next days. Soon, Pathaan will surpass all previous hindi movies in terms of revenue.

Fans and journalists alike have lauded "Pathaan" for its action-packed plot, gripping acting, and thrilling set pieces. siddharth Anand, deepika Padukone, john Abraham, Dimple Kapadia, and ashutosh rana all play significant roles in the siddharth Anand-directed movie which scored bigger.

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