Jo, a soon-to-be mother, is initially seen laboriously cutting out the letters for a banner for the baby shower she is hosting for herself (Noémie Merlant). Jo is the diligent owner of a popular lifestyle blog, and she appears to have the ideal existence with her devoted husband Spencer (Kit Harington). Unease begins to creep in, though, not long after the joyful couple welcomes the titular Ruby into the world. Jo eventually becomes exhausted as Ruby screams nonstop, divided between her intense love for her daughter and her growing concern that something isn't quite right. Jo soon wonders who is the real threat: Ruby, the others in their immediate vicinity, or herself as the borders between reality and a nightmare start to blur.

Baby Ruby sets itself up to be a scathing indictment of motherhood and the idealised, pink narrative that frequently accompanies it, but it falls short. Wohl raises a variety of intriguing concepts, including the inadequate childcare programmes in America and how social media might skew one's impression of a mother who has everything under control. Wohl briefly discusses each of these ideas in passing and in interactions with supporting figures like Spencer's mother Doris (Jayne Atkinson) and Jo's new acquaintance Shelly (Meredith Hagner). However, none of these theories hold as Jo veers from one conspiracy theory to another, leaving Baby Ruby with superficial social commentary.

It's a great idea to make a horror film that explores the anxiety and trauma a new mother experiences, and Wohl's personal touches give Baby Ruby more life. But in the end, it comes across more as a squandered chance than as a film that actually thoroughly considers its topics. It is safe to say that many people will identify with Jo's tale, making this movie a worthwhile undertaking. One only wishes it had chosen to delve more deeply into its examination of parenthood and the frights it brings; it could have had a much bigger impact.

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