No indian movie has ever been able to go where rrr has. It is one of the all-time biggest box office blockbusters (Indian) in japan and a flaming blockbuster in the west, which attests to its widespread acclaim and buzz. Surprisingly, the Rajamouli-directed film is now a contender for an oscar when Naatu Naatu received a nomination in the Best Song category. Any disparaging remarks about the movie ruin the mood as the Oscars are just around the corner and rrr is so near to the biggest triumph. Tammareddy Bharadwaj, a prominent figure in Tollywood, has done the same.

"RRR spent Rs 80 crore on their Oscars campaign. With that money, we could have made ten modest telugu films, Tammareddy claimed. This argument is absurd and irrational in every way. With the money used for RRR's Oscars campaign, ten films could be produced, but they could not even be known outside of the telugu states, let alone garner widespread attention. To put that into perspective, while a sachet of shampoo may only cost a few rupees, businesses spend millions of rupees promoting it. Here, marketing is crucial. It's sad to watch seniors like Tammareddy make such outrageous comments just days before rrr competes for an Oscar.

For instance, if Tammareddy somehow manages the money and gets the chance to work with rajamouli to create a movie, will he go all out or give him a budget of Rs. 10 crores? The success of the ntr and ram charan starrer rrr is confirmed by the fact that directors like james cameron and Steven Spielberg are in awe of it. Now, any dissuasive remarks can be viewed as attention-seeking tactics.

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G GOWTHAM

10/03/2023 10:23 AM