After a brawl broke out on june 16 between prabhas supporters and a member of the audience over Adipurush, the management of prasad IMAX Theatre made the crucial decision on june 30 to forbid YouTubers and channels dedicated to film reviews from visiting their property.

These "self-proclaimed" critics and YouTube channels made a mess in front of the theatre every Friday. By embellishing their movie evaluations and engaging in amusing acts for attention, their main goal was to gain some cheap exposure. These social media sensational videos caused the film's prospects to suffer, which caused the producers problems. According to some accounts, these YouTube channels even started recruiting people to write inflated ratings in order to increase their views and income.

It became challenging to discern between authentic and faked films as the entire Public Talk phenomena grew chaotic. The YouTube channels started holding similar Public Talk events outside the cinema after Prasads cinema forbade them, which caused traffic problems. However, on this particular Friday, there was no such queue outside the theatre when films like Rangabali, Bhaag Saale, and O Saathiya were released. The fact that Prasads was now obtrusive-free brought about much relief. We don't know if the situation will remain the same over the next few days, but for the time being, it was a relief for the movie producers and theatre management as well as the moviegoers who had been harassed by these Youtube channels to leave reviews even when they weren't interested.
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Telangana Hyderabad

G GOWTHAM

10/07/2023 10:49 AM