He said that 'people may say that there is no such fraud, whom we have not cheated. But there is no one for me who has not got affection in Kanpur. Actually, there is no such relationship, whom we have not cheated' is the tagline of Kanpur's famous shop Thuggu Ke Laddu, which PM Modi mentioned in his speech.

During an interview, he told that the story behind the name of this sweet shop of his grandfather is related to mahatma Gandhi. He told, 'My grandfather once went to delhi to listen to mahatma Gandhi's speech. At that time gandhiji had called sugar 'white poison' and also told its disadvantages.
Due to being cheap and easily available, Grandfather also used to make laddus of sugar. After listening to Gandhiji's speech, he was worried that how would he sell laddus made of sugar? He then renamed his shop 'Thaggu Ke Laddu' to warn customers about the ill effects of sugar. So that people come to know that they are being harmed by eating sugar laddoos. In these laddus, semolina, khoya, gum, sugar, cashew, cardamom, almond, pistachio, etc. are mixed.
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