What were astronomical prices for top stars at the moment are the norm, or even assisting actors have become paid huge time.
The benchmark set within the 90s, while chiranjeevi has become the primary to fee ₹1 crore consistent with movies, has been left some distance at the back because the stakes and scale of filmmaking have gone up.
Ajay Devgn's cameo in rrr is an ideal instance of this new truth. For simply eight minutes on screen, Devgn reportedly got ₹35 crore, which translates to an unheard-of ₹4.35 crore per minute—the best-paid indian actor by using this metric.
This fee beats even the biggest names like Shah Rukh Khan, salman khan, and Prabhas, whose prices for lead roles in huge films are full-size, however light in evaluation, whilst measured minute with the aid of minute.
While those figures display the vast superstar electricity of actors like Devgn, it also raises questions on the sustainability and equity of such payment systems.
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The economics of cameos, especially while they're the same as or greater than lead actor prices, will change enterprise norms and expectations.
Even as Star Fee remains a massive draw, the focal point must be on content and storytelling to justify such big investments.
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