She is the Founder and CEO of Zivame, online lingerie store which claims to sell a bra every minute. It was started in 2011 and is headquartered in Bengaluru.
Last year in september it announced that it had raised a Series C round of Rs 250 crore from Zodius technology Fund and Khazanah Nasional Berhad, the strategic investment fund of the government of Malaysia. After her engineering from BITS Pilani, Richa worked briefly in the IT industry.
She has also worked with a retailer and global technology company before starting Zivame. There are many other women in karnataka who have taken to entrepreneurship and built small and medium businesses across different districts.