The ysr congress and the yellow media would compete in the 2024 election, according to andhra pradesh chief minister Y S jagan Mohan Reddy. He put TV5 and andhra jyothi in second place and named Cherukuri ramoji rao, the head of eenadu, as the primary rival for the ysr Congress. He added that tdp leader chandrababu naidu is worthless and that the media is waging war on the party's behalf. When one reads or watches the yellow media, especially eenadu daily, it seems to be true.

The eenadu has a different style whereas andhra jyothi and TV5 regularly publish their own manufactured tales to disparage the ysr congress and jagan Mohan Reddy. The chief minister and the leaders of the ysr congress are targets of editorials that will appear on the main page of Eenadu. Now directly from the eenadu desk, the opposition tdp is providing what was anticipated. The media typically publishes accusations and condemnations made by politicians or political parties.

The editorial column is a short space where the media can say anything, and that becomes the face of that particular medium. However, in andhra pradesh, eenadu exploits the entire paper's editorial space for the TDP's political purposes. In eenadu, the editorial on the main page of every article is currently directed at jagan Mohan reddy and the ysr Congress. The same eenadu is keeping quiet on the ruling party in telangana while hurling vitriol at the andhra pradesh government and its chief minister. When there were no alternative media outlets in the 1980s, ramoji rao found success with this type of journalism.

However, in the age of social media, the elderly guy seems to have forgotten that readers are capable of evaluating what he writes in his newspaper. The tdp would have won 151 seats in the general elections of 2019 and the ysr congress would have been limited to 23 seats, if people still believed what eenadu writes. ramoji rao, however, is failing to apply the lessons or recognise the importance of social media. He would undoubtedly end his career as a failing media figure if he continued to promote misinformation and act as a shadow political party.

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