The indian audio label "T-series" is one of the largest music production organisations in the world, and it has a sizable online fan base on YouTube as well. Even though T-Series bought many smaller audio companies from the South, including lahari and others, they never directly entered the south's film industries. And it appears that the giant intends to first rock Tollywood.

As a result of earlier investments made by T-Series in productions like saaho and Adipurush, T-Series music is the exclusive owner of the music rights to those films. But now, despite not producing dil Raju's "Varisu," which has Vijay as the lead actor in Tamil, the music label has obtained the movie's audio rights. And it will be a significant issue because there is no other indian company that genuinely has the same kind of power as the T-Series.

The amount of tracks T-Series publishes annually and the manner in which they achieve popularity with those songs make them a fierce competitor for other audio firms. people in tollywood are of the opinion that T-Series' desire to up the ante in this area will significantly alter the way audio corporations operate and function in Telugu. According to a rumour, T-Series is likely to purchase the audio rights to a few additional significant telugu movies in the upcoming months as well.

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