According to academics, apps and websites that employ artificial intelligence to undress women in images are becoming increasingly popular. According to the social network monitoring company Graphika, 24 million users visited undressing websites in september alone. According to Graphika, many of these undressing, or "nudify," services are promoted through major social networks. 

According to the study, the number of links promoting undressing applications on social media has climbed more than 2,400% since the beginning of this year, especially on X and Reddit. The services employ AI to reconstruct a picture of a naked person. Many of the services are exclusively available to women.

These applications are part of a troubling trend of non-consensual pornography being made and circulated as artificial intelligence progresses – a sort of falsified material known as deepfake pornography. Its spread faces major legal and ethical challenges, as the photographs are frequently acquired from social media and circulated without the subject's consent, control, or awareness.

According to Graphika, the increase in popularity coincides with the availability of various open-source diffusion models, or artificial intelligence, that can make images that are significantly superior to those developed only a few years ago. The models that app developers use are free to use since they are open source.

"You can create something that looks realistic," Graphika analyst Santiago Lakatos said, noting that earlier deepfakes were frequently fuzzy. One image posted on X promoting an undressing program had verbiage implying that buyers might produce nude photographs and then send them to the individual whose image was digitally undressed, instigating harassment. Meanwhile, one of the applications has paid for sponsored videos on Google's YouTube and ranks #1 when searching for "nudify."

According to a google spokeswoman, the business does not accept advertising that "contain sexually explicit content." We examined the advertisements in question and are eliminating any that violate our policy." Requests for comment were not returned by X or Reddit.

Aside from the increased traffic, the services, some of which charge $9.99 per month, claim on their websites that they are drawing a large number of subscribers. "They are doing a lot of business," Lakatos explained. "If you take them at their word," he added of one of the undressing applications, "their website advertises that it has more than a thousand users per day."




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