The delhi high court has issued an order restraining the unauthorized use of actress Kajol’s name and AI-generated images without her consent.
Court Acts Against Misuse of Identity
The court passed the interim order in response to concerns over the misuse of the actress’s identity, including the circulation and commercial exploitation of artificially generated (AI) images. The directive prohibits individuals and entities from using her name, likeness, or digitally altered visuals without proper authorization.
The order is seen as a significant step toward protecting celebrities’ personality rights in the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital era, especially amid the rapid growth of artificial intelligence tools capable of generating realistic images and videos.
Protection of Personality and Image Rights
The high court emphasized that the unauthorized use of a public figure’s name and image — particularly through AI manipulation — can cause reputational harm and violate privacy and personality rights.
The ruling aims to prevent:
· Commercial misuse of her identity
· Circulation of misleading or defamatory AI-generated content
· Unauthorized endorsements or promotional materials
Growing Legal Scrutiny Over AI Content
With the increasing prevalence of deepfakes and AI-generated visuals, courts across india are witnessing a rise in cases related to wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital impersonation and identity misuse. Legal experts note that such judicial interventions play a crucial role in setting precedents for safeguarding individual rights in the evolving wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital landscape.
The order from the delhi high court reinforces the principle that even in the age of artificial intelligence, personal identity and image rights remain legally protected.
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