
Now, though, the issue is: Did it succeed? Did it make it to the intended audience? The makers are solely to responsible for the clear NO response, since they thought paid premieres would serve as the primary means of film marketing. This is where things went wrong. The creators were blind to the fact that paid premieres in india actually didn't create much of a buzz.
The movie played in relatively few theaters at unusual hours during the first week, and then a few more theaters were added the following weekend, again with inconvenient showtimes. However, viewers had already shifted to more recent releases at that point. A movie like 35, which would have been popular with American viewers, went entirely undetected and has only made $135K so far, probably finishing up around $150K, because the distribution was so badly managed. This demonstrates how terrible American planning was.