The movie industry is highly complicated, and some major players are very obnoxious. The other day, a major motion picture studio like yash Raj Films successfully used the ticket price technique to undermine the Day 1 box office performance of another large movie that was just released. The story begins here.

We already know that the "Pathaan" ticket cost $112 across all the major multiplex chains on friday for yash Raj Film's 500 crore gross-collector. This comes as a harsh shock to "Shehzada," a movie by karthik aryan that opens in theatres the same day. The producers of Shehzada were compelled to publish a Buy 1 Get 1 ticket deal on Bookmyshow in order to attract attention and boost sales, which is a surprise for a blockbuster movie on the day of its debut. As a result, Shehzada's ticket cost is same to Pathaan's, but you will receive two tickets for $250 rather than just one at $112. That was how YRF executed the genius move.

Trade analysts claim that this offer almost caused Shehzada's openings to generate 50% less revenue, but given the fierce competition from Pathaan, they are compelled to accept it. In actuality, nobody anticipated this unexpected bonanza from YRF, but in business, the only way to advance is to evaluate competitors and take action.

Kartik aryan was recently questioned about Pathaan overshadowing Shehzada in a press appearance. "I believe we developed a good film, and when someone watches the movie, he would like our movie instantly." Nothing compares to being overlooked. The fact that Pathaan has performed so admirably is fantastic for business. It attained historic numbers, which will encourage audiences to visit theatres more frequently.

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SIBY JEYYA

17/02/2023 08:27 AM