The reach and endurance of telugu film rose as more states became their marketplaces and OTT streaming companies were willing to spend enormous sums to acquire the rights. This naturally led to a rise in the star heroes' salaries that was comparable to climbing Mount Everest.

There is currently a rumor going around that allu arjun has earned the biggest salary ever in Tollywood. While Prabhas, who has multi-film commitments with T-Series in bollywood, is the only big hero to have so far demanded more than 100 cores, the mega hero is now rumored to have exceeded that. The pushpa star allegedly requested 150 crores for his film with sandeep Reddy Vanga, taking into account his success across all of india, but the producers only agreed to 125 crores.

They claim allu arjun may request more money if pushpa 2 performs as well at the bollywood box office as KGF2 did. He currently ranks with Prabhas, who with the Baahubali series became a national hero of india and began commanding 100 crores every film. Due to their present projects, other telugu actors like Mahesh Babu, Jr. NTR, and ram charan might possibly play in this league, but little is known regarding their salaries.

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