Filmmakers in mumbai and the South alike deal with issues that make the industry perilous for them. Their main issues are also the same: high moviegoer attendance rates, absurdly excessive star salaries, and the impact of OTT on the likelihood that films will do well at the box office. South indian filmmakers, particularly those in the telugu cinema industry, have chosen to start by addressing these three issues. Despite (or perhaps because of) four groups that represent the production industry, hindi filmmakers haven't demonstrated the fortitude or desire to take the initiative. They have grown accustomed to others setting the terms, whether it is the movie industry or the celebrities.

The producers in South India, particularly those in the telugu film industry, have now made the decision to take action. For the purposes of carrying out its resolutions, the telugu Film Chamber of Commerce has broadly categorised films as small, medium, and huge budget. In accordance with this, movies will need to maintain a four-week window between their theatrical and OTT releases, but big-budget movies will need to do so eight weeks in advance.

Small-budget movie theatres in the A and B centres should charge a maximum of Rs. 100 for single screens and Rs. 125 for multiplexes for entry. Rates for movies with a medium budget ought to start at Rs. 122 for single screens and Rs. 177 for multiplexes. For big budget movies, the appropriate rates should be Rs. 177 and Rs. 295 each. These admission prices are applicable in telangana because the state government has previously implemented rate ceilings in Andhra Pradsh, a telugu film market.

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G GOWTHAM

01/08/2022 12:13 PM