Mega hero Vaishnav Tej's "Aadikeshava," which has been postponed several times, will be released in theatres on friday (Nov 24). Guess what, the film's trailer release has also been delayed owing to technical challenges, and there is no positive buzz about the picture, despite the fact that it is produced by sithara Entertainment and stars the popular Sreeleela. Here's an intriguing tidbit.

Apparently, superhit songs are required these days for a film to generate enough talk before its release, but GV Prakash's compositions for Aadikeshava haven't done much magic. With the release only a week away, the picture must generate a lot of hype in order to have a good opening weekend. The only way for it to happen is for producer naga Vamsi's statements at movie press conferences to generate a lot of attention.

Whether it's his speech at a dj Tillu pre-release media event or his speech about handing back tickets at a 'Mad' movie event, his remarks consistently create an extraordinary hype for the movies. And if he can do the same with Aadikeshava, the picture is bound to garner a lot of attention. We'll have to wait and watch what naga Vamsi does next.
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S Venkateshwari

26/11/2023 11:53 AM