Subramanyam for Sale is a tale of family, love and responsibility, the story is about moneymaker Subramanyam (Sai Dharam Tej). He is the beloved son of (Naresh) and goes to any extent to earn few dollars to clear his debts. On the other hand, Seeta (Regina)’s father (Suman Talwar) wants to get her married to a relative much against her will. And she runs away from home, with the help of Biyyum Bucchi (Rao Ramesh). That’s when Subramanyam meets up with Seeta (Regina) and helps to get over her crisis in America. Soon after that Geeta (Tejeswini) forces Seeta to return back home for her marriage and she asks Subrahmanyam to feign as her husband and go to her place. That’s when Subrahmanyam pens to solve family problem of Seeta, instead he sees that there are more issues to be settled, thanks to NRI Rajashekahar (Naga Babu). In this situation, his life takes a forceful turn as Govind (Ajay) associates start following him. In these situations, one can easily predict the outcome, when the boy is smothered between two families.
The performance of the actor’s ingeminates the fact the story is a rehash of several commercial films that have come before. I know it’s a bit too early, but Sai Dharam Tej gets “Supreme Hero” tag line with this film. He delivered an energetic performance through SFS. He not only succeeds in impressing fans with his acting, dance moves, but also does a good job in imitating Pawan Kalyan and Chiranjeevi, though sometimes things go overboard. It high time, he needs to work on his emotions in dramatic sequences. With a demanding role that requires her to look pretty and tough at the same time, Regina has a great challenge at her hands, but she manages it fine. And she looked damn pretty in “Naalo Em Jarigindo” song. Tejaswini looked just about okay. Suman Talwar and Naga Babu have done a decent job. Rao Ramesh looked comfortable in an extended SVSC role with a pinch of vindictive emotions. Adah Sharma is mediocre in her extended cameo. Fish venkat and Brahmanandam have limited roles to play and they perform it fine as well. Ajay is wasted in a short role.
The basic plot of Subramanyam For Sale seems like a ragbag of elements from other commercial films like Brundavanam, Parugu, Yamadonga, Bavagaru Bagunnara, MIrapakaay – with slow pacing and a throwback to the 1990’s style of buildup. The characterization of Sai Dharam Tej goes over the top in one scene and get completely matured in the next. There has been a definite attempt to mould the film with all the necessary ingredients in the format of a conventional family drama’s to cater family audience. The script by Ramesh Reddy, Satish Vegesna goes on almost similar lines as Dil Raju’s family entertainer Brindavanam. Harish Shankar, who has directed couple of finely crafted films in the past seems have opted for a rather convenient short cut to success. Though he has not been able to do some smart repairs on Ramesh and Satish’s shacky script. Here are the situations, characterizations and the performances all that look hokey to the hilt. It seems like there was a desperate attempt to give certain balance to the film, but they just didn’t know how to do it in a gripping way. The climax disappoints big time over here.
Music director Mickey J Meyer have created a good sound track while choreographers have succeeded in bringing out promising performances from the actors with their moves. C Ram Prasad doubles the cinematic experience with his beautiful cinematography. Editing by Gautham Raju could have been lot better. Many portions needed trimming and a better editing style would have helped the pace in the film. Dialogues work in parts in the movie, especially lines like “Abbadaniki Thodu Kavali, Nijaki Needa Kuda AVasaram Ledu”, “Nenu Dabbu kosam Deegipotha Deegijariponu”, Paruvu Gurinchi Alochinchani Pilla eppudain Baruve, “Bottle Moyyali annipinche Baruvu, Mandhu thaagali anipinche baadyatha” etc stay with you for a while. The interval highway fight sequence is pretty promising. Production Values of “Sri Venkateswara Films” are good.
What is the safest way to score a box office hit in Telugu? Simple hire a decent star and get to remold some commercial mass formula – larger than life role, forced comedy, punchlines every now and then, some romantic numbers and at least 3 fight sequences … This magic formula works once again in Subramanyam for sale, a film strictly for fans. However if you’re looking forward to some meaningful and innovative entertainment, skip this one and you loose nothing. Overall, SFS is an oldest wine in a new bottle.