Heritage Foods Ltd has slashed prices across its dairy products, passing on the benefits of the recent GST rate rationalisation. The move, effective September 22, 2025, comes just in time for the festive season, aiming to boost demand and reinforce the company’s market leadership.
1. GST Rate Rationalisation Benefits Passed On
- The government recently rationalised GST rates for various consumer goods.
- Heritage Foods announced that the full benefit will be reflected in consumer prices, ensuring cost savings for households.
- Price reductions cover a wide range of dairy products, including milk, curd, ghee, and paneer.
2. Strategic Timing Before Festive Season
- The price cuts coincide with upcoming festivals, when dairy consumption traditionally spikes.
- By reducing prices ahead of Diwali and other autumn festivals, heritage foods hopes to stimulate higher volumes.
- The move is designed to make essential dairy products more affordable for families celebrating the festive season.
3. Impact on Market Leadership
- Heritage Foods aims to strengthen its position in the highly competitive dairy market.
- The price rationalisation is expected to increase market share by attracting value-conscious consumers.
- It also reinforces the brand’s image as a customer-centric company committed to affordability.
4. Consumer and Retailer Benefits
- Consumers will enjoy lower prices on daily essentials, helping households save during festival shopping.
- Retailers are likely to see higher demand for heritage products, boosting overall sales volume.
- The company expects increased footfall and repeat purchases, benefiting both brand visibility and retail partners.
5. Products Included in Price Cut
- Fresh milk (various variants)
- Curd and yogurt products
- Paneer and cheese
- Ghee and butter products
Heritage Foods confirmed that all major dairy offerings would reflect the new pricing from September 22, 2025.
Takeaway: heritage Foods’ dairy price cuts following GST rationalisation are a strategic move to boost festive demand, enhance market leadership, and provide affordable options for consumers. By acting ahead of the festive season, the company is set to strengthen sales, support retailers, and reinforce brand loyalty.
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