India’s cricket broadcasts have turned into a Russian roulette of sleaze. One moment, rohit sharma is pulling a six. The very next, Sunny Leone is pulling her lover onto a bathroom couch.
This isn’t an exaggeration. During a recent match, a Durex Thick condom ad aired repeatedly — in between overs, in prime family viewing hours, in living rooms across the country. Kids as young as 7 years old sat wide-eyed as sexual innuendos played on loop, sandwiched between overs.
parents weren’t amused. One furious father summed it up perfectly: “It was like watching a porn film with a little bit of cricket in between.”
So here’s the brutal breakdown of why this “ad madness” is killing cricket’s family-friendly spirit and why broadcasters deserve nothing short of public fury.
1. Cricket Is Not PornHub
cricket is India’s family sport.
But when kids tune in, they’re now getting a crash course in condoms, lust, and sex scenes every over.
There’s a word for this: irresponsible.
2. Ad Roulette = Minefield for Families
One second it’s Kohli, next second it’s a moaning couple.
Broadcasters clearly have zero timing filters.
parents are left sweating bullets every ad break: “What are my kids about to see now?”
3. The Hypocrisy is Hilarious
Ban on liquor ads? Check.
Pan masala everywhere? Check.
Betting apps shoved down throats? Check.
And now, condoms are marketed like candy in the middle of a children’s sport.
4. Sex Over Substance
Instead of running ads on education, fitness, health, or even better, cricket academies,
Broadcasters go for the cheapest, dirtiest clicks: sex sells.
Except this time, they’re selling it to 10-year-olds.
5. Parents’ Trust Betrayed
cricket is supposed to be safe.
Families gather, schools organize screenings, and neighborhoods celebrate together.
But broadcasters just dumped explicit imagery into living rooms without warning.
6. The sunny leone Factor
Celebrity endorsements = easy buzz.
But sunny leone in hyper-sexualized visuals on national cricket broadcasts?
That’s not clever advertising. That’s lazy pornification.
7. The Regulatory Black Hole
Where’s the I&B Ministry? Where’s BCCI? Where are ad standards?
Why does no one care that kids are watching softcore ads under the guise of cricket sponsorship?
Or is money thicker than morality?
8. This Isn’t About Condoms, It’s About Context
Condoms = important for awareness, no doubt.
But dumping explicit imagery in family prime time cricket is a sick, cheap cop-out.
The real issue: broadcasters chasing cash, ignoring consequences.
⚡ Closing Punchline
cricket is supposed to unite generations, not force parents to fumble for remotes every ad break. Broadcasters don’t need “better ads.” They need a conscience.
Right now, indian cricket telecasts aren’t just about fours and sixes. They’re about sex sells, kids be damned.
click and follow Indiaherald WhatsApp channel