Zoho co-founder Sridhar Vembu recently announced an important update for Arattai, Zoho’s messaging app that’s aiming to compete with giants like WhatsApp. The big news? Arattai will soon roll out end-to-end encryption (E2EE) for chat messages, bringing it on par with WhatsApp’s core security offering.
Why This Matters: End-to-End Encryption for Messages
Currently, Arattai already provides end-to-end encryption for voice and video calls, ensuring conversations can’t be intercepted or accessed by third parties. However, text messages haven’t had the same level of encryption—something that’s been a key gap when compared to whatsapp, which has offered E2EE for both calls and chats for years.
· With this update, all chat messages on Arattai will be encrypted from sender to receiver, meaning only the participants in the conversation can read the messages.
· This greatly enhances user privacy and data security, a crucial factor for users increasingly concerned about wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital safety.
What This Means for Arattai Users
· Increased Trust: Users can communicate confidently, knowing their messages are secure and private.
· Better Competition: Arattai is closing the gap with whatsapp, which has been the gold standard for messaging security.
· More Adoption: Stronger privacy features could attract users looking for whatsapp alternatives, especially those wary of data privacy concerns.
Sridhar Vembu’s Vision for Arattai
Vembu has emphasized Zoho’s commitment to user privacy and data security, positioning Arattai not just as a messaging app, but as a platform that respects and protects user information. By integrating end-to-end encryption for messages, Arattai aims to become a trusted communication tool for both personal and professional use.
What’s Next?
The rollout of E2EE for chat messages in Arattai is expected soon, though an exact timeline hasn’t been shared yet. Zoho is likely to keep improving the app’s features, focusing on privacy, usability, and integration with other Zoho services to provide a comprehensive communication solution.
Final Thoughts
As wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital privacy becomes non-negotiable, Arattai’s move to implement end-to-end encryption for chats is a major step toward competing with established players like WhatsApp. If you’re looking for a secure messaging app alternative, Arattai’s upcoming update makes it an option worth watching.
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