After some time, the Sanghi Brothers started Vaartha because they were upset with Ramoji Rao. The same ABK prasad was there when that business was launched once more. It was a superhit for a while, but it eventually had a rough ride. The tale of YSR, who was once more furious at eenadu, follows. He restarted sakshi under ABK Prasad's direction. But only sakshi could successfully compete against Eenadu. With Sakshi's influence on the media market, Eenadu's production and salary costs soared. Despite not harbouring any direct resentment toward eenadu, Namaste telangana and Velugu were launched as rival newspapers to Eenadu.
Now, mp Vijaya Sai reddy is threatening to launch a tv channel in response to the eenadu group. Additionally, he is stating that he might possibly start a daily. When they have sakshi daily and tv, why do they need this so badly? Is he under the impression that he requires a personal one? Bottom line: eenadu is the primary cause of the emergence of numerous daily as competing voices in the telugu states.