The mega-producer dil raju was virtually everywhere a few weeks ago. While certain members of the Producers Council and other industry bigwigs criticised the producer for keeping the dub of varasudu in the running alongside Waltair Veerayya and Veera simha Reddy, the producer responded with a number of interviews.

However, it appears that Vaarasudu is no longer mentioned in the news following the release of hit songs by Waltair Veerayya and Veera simha Reddy. While the producers of these two telugu blockbusters, which star Megastars chiru and balayya as the leads, are putting together the ideal promotional campaigns that will grab everyone's attention, dil raju has scaled back his attack because his film's marketing have not yet started.

Despite the fact that the audio release of Vaarisu (the original tamil version) was well publicised, dil raju has yet to promote even a single video from that occasion. In addition, neither dil raju nor tamil superstar Vijay have engaged in any pre-screening press conferences with telugu media discussing their respective films. Many claim that Raju is now concentrating on creating waves in tamilnadu with some amazing promotions there, but he would keep things simple for the telugu release. It appears that the top producer dialled back his attack to avoid gathering unwarranted dissent.

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