The 95th Academy Awards have been concluded, and practically the entire country of india is pleased with SS Rajamouli's RRR's oscar victory. The movie has undoubtedly attracted the curiosity of indians in general as well as telugu speakers. In the meanwhile, let's learn some intriguing facts about the Oscars, including information about the gift baskets given to nominees, the value of the merchandise inside, how much money the Academy makes from advertisements, and other interesting facts.

The candidates will first receive "Everyone Wins" nominee gift bags because they will all be leaving with a bunch of fictitious "swag" even if they do not win an Oscar. Dr. Konstantin Vasykevich, a plastic surgeon in New York City, will perform a rejuvenation treatment, and writer Jo Bowlby will perform a shaman reading as nominees. They will furthermore receive free project management from Maison Construction and a travel pillow with the slogan "stop monkey imports to Labs" from PETA.

The celebrities will enjoy a vacation in italy on an island and a stay at a Canadian house. There is also a lot of food, including popcorn and the well-known Japanese milk bread shokunin, as well as drinks like wine and tequila. A bath ritual set, many cosmetic and wellness items, a soft pillowcase, and edible oil are among the gifts they will receive. The marketing firm Distinctive Assets, which has been organising gifts for award ceremonies like the Grammys and BET awards since 1990, puts together the swag bags.

Forbes estimates that the gift bag will cost roughly $126,000 overall this year. As for the nominees, they may do a great deal for the brands by promoting them and using, wearing, and using them. It is stated that marketing and advertising should coexist so that bad news and their products can be reported. The list, however, continues. This particular week, celebrities were invited to the Luxe Boulevard hotel's "gifting suite," where companies provide complimentary goods. The celebs can receive scarves, jewellery, linens, perfume, and "magical" face and cosmetic goods in the Suite. Some celebrities will receive $20,000 in bone marrow and stem cell injections, while others will travel to French Polynesia, Iceland, or Thailand.

Stars will also purchase footwear from a Brooklyn-based 14-year-old and her design company. The Dolby Theatre in Los Angeles will host the Oscars this year. The fact that the ABC channel generates at least $117 million in ad revenue on sunday is another significant giveaway. According to Disney, between 60 and 70 commercial spots have been reserved for the Oscars telecast on ABC. Disney reportedly demanded $2.2 million for a 30-second advertisement in 2022. 

Pfizer, Rolex, and Verizon will be the major sponsors this year, but there is a big list of businesses vying to film advertisements. The Oscars generated $139 million through 70 advertisements in 2022, while the pre-show for the red carpet generated $15.8 million through 48 advertisements. Although there has been a drop in ratings over the past few years, ABC's telecast attracted 16.6 million people.

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G GOWTHAM

13/03/2023 11:12 AM