Regional news outlets are gearing up to cover the democratic fervour that sweeps the country as india gets ready for the general elections in 2024. These channels are better suited to convey the spirit of India's democracy than national ones because of their emphasis on regional problems, customs, and events. Regional channels excel because they provide in-depth coverage, timely updates, and an emphasis on local concerns, culture, and events.
 
Regional channels may reach every segment of society by concentrating heavily on each constituency, unlike national networks. By delving into regional problems, posing questions to politicians, and offering thorough reporting, they increase the news's relevance and relatability. Experts contend that viewers' curiosity with candidates' histories and performance histories is growing, and regional networks excel in this area. Regional networks provide thorough coverage of tiny locations, such as sircilla in Telangana, that national channels could neglect.
 
They have an advantage in terms of viewing thanks to this strategic approach, which has also drawn a sizable number of advertisers. Regional tv news networks boasted over 5,400 advertisers, while national channels attracted more than 600 exclusive advertisers (in both hindi and English).

Nevertheless, regional channels find it difficult to compete with national channels for corporate advertisers, even though they draw advertisers from industries like FMCG and consumer durables. Even with these obstacles, regional channels may still expect to make a good profit from election-related advertising, especially if they decide to include the automobile, banking, financial services, and insurance industries in the future.
 

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SIBY JEYYA

09/04/2024 10:12 AM