The opening of "Triangle," a new halal supermarket in Ivry-sur-Seine, France, was intended to be a celebration but quickly turned chaotic due to an aggressive promotional campaign. A heavily discounted cooking oil offer drew an unexpectedly massive crowd, resulting in scenes reminiscent of Black friday shopping frenzies. Shoppers, eager to capitalize on the deal, stormed the store in droves, leading to empty shelves, confusion, and long queues. Videos from the event show overwhelmed staff, anxious customers, and a store struggling to maintain order amid the crush of bodies pushing for bargains.

While the promotional tactic succeeded in drawing attention, it also exposed the supermarket's lack of preparedness for handling such an overwhelming turnout. Despite the festive decorations—red and white balloons adorning the entrance—the mood quickly shifted as frustration mounted among customers due to disorganization and extended wait times. Some individuals in the crowd were visibly irritated, highlighting how the excitement of a grand opening can swiftly devolve into chaos when logistics aren't properly managed. The store, though aiming for a strong market debut, inadvertently created a spectacle that drew mixed reactions online.

Social media users were quick to react to the viral footage, with responses ranging from humorous memes to serious commentary on socioeconomic issues. Some viewers poked fun at the frantic scenes, while others expressed concern over the intensity of the demand for discounted staples like cooking oil, viewing it as a reflection of deeper economic hardship. Moreover, the incident underscored the growing demand for halal products in France, a country with a large Muslim population. As such businesses expand, the Triangle opening serves as both a lesson in crowd control and a stark reminder of the pressures facing both retailers and consumers in economically strained environments.

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