Pakistan’s launch of its first satellite-based english international news channel marks a strategic move aimed at shaping narratives and influencing perceptions abroad. According to experts, the initiative is designed not merely for cultural outreach but also as a tool for pushing targeted messaging and, in some cases, disinformation campaigns. By broadcasting in english — the global lingua franca — pakistan can reach a much wider audience, especially in Western nations, where seemingly credible news sources can sway policymakers, media, and public opinion. This is a clear attempt to strengthen its soft power and influence global discourse in its favor.
In comparison, india does not currently operate a full-fledged, internationally dominant English-language satellite news channel on the scale of global players like BBC World news, CNN international, or even state-backed channels such as Al Jazeera or CGTN. While india does have international-facing media such as Doordarshan india and wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital outreach through platforms like WION, these efforts remain relatively limited in reach and influence compared to the sophisticated and well-funded networks run by other nations. Most of India’s media exports are either regional-language content or domestically focused news that does not receive the same push in global markets.
This gap leaves india at a disadvantage in the international information space. While countries like China, Russia, Qatar, and now pakistan invest heavily in media channels to promote their narratives abroad, India’s voice on the global stage often relies on private outlets or sporadic government communication efforts. In an era where geopolitical battles are increasingly fought through media influence and perception management, the absence of a strong, credible, and consistent indian international news channel means india risks letting others control the narrative on issues directly impacting its image and national interests.
In comparison, india does not currently operate a full-fledged, internationally dominant English-language satellite news channel on the scale of global players like BBC World news, CNN international, or even state-backed channels such as Al Jazeera or CGTN. While india does have international-facing media such as Doordarshan india and wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital outreach through platforms like WION, these efforts remain relatively limited in reach and influence compared to the sophisticated and well-funded networks run by other nations. Most of India’s media exports are either regional-language content or domestically focused news that does not receive the same push in global markets.
This gap leaves india at a disadvantage in the international information space. While countries like China, Russia, Qatar, and now pakistan invest heavily in media channels to promote their narratives abroad, India’s voice on the global stage often relies on private outlets or sporadic government communication efforts. In an era where geopolitical battles are increasingly fought through media influence and perception management, the absence of a strong, credible, and consistent indian international news channel means india risks letting others control the narrative on issues directly impacting its image and national interests.
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