The American market used to function solely on the basis of names. For instance, telugu people in the united states would queue outside theatres only to see Mahesh Babu's name, and a few filmmakers were granted the same luxury. But it was a bygone period today. The thinking of viewers in the North American market has changed dramatically. In current industry, audiences are only enthralled by substance, not combinations; they no longer rely on celebrities or well-known names.
 
Films featuring ordinary, everyday plots will be categorically rejected from the moment they debut. Could anybody have ever dreamed that a Prasanth varma movie starring teja Sajja would easily defeat this huge feature, while a Mahesh and trivikram film would incur losses to a U.S. distributor? The same thing occurred with "Tillu Square"; Siddu, who had only been a theatre hero for two films, easily exceeded the largest superstar's picture. The audience's thinking is clearly shifting, and those involved in the US trade must recognise this change and quote rates appropriately, or else they risk having restless nights.
 
We need to wait and see how the makers are coming up with new crafts in the coming days. They need to satisfy the audience of all cadres. 

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USA

G GOWTHAM

11/04/2024 10:32 AM