India's tablet marketplace has kicked off 2025 with a strong performance, developing 15% year-on-year (YoY) and 13% region-on-zone (QoQ) in Q1, in keeping with CyberMedia studies (CMR).
The increase has been powered by aspirational purchasers, an increasing number of choosing top-rate, excessive-overall-performance devices and destiny-ready 5g connectivity.
The top-class tablet segment grew a magnificent forty-one percent YoY, underlining a shift closer to greater overall performance-centric and ecosystem-driven purchases. Meanwhile, 5g tablets captured 43% of the market, reflecting India's developing readiness for subsequent-gen connectivity.
"Indian consumers have become an increasing number of aspirational, fueling demand for gadgets that guide work, mastering, and entertainment," said Prabhu ram, vice chairman, enterprise research group at CMR.
Market Leaders and Movers
Samsung led the tablet marketplace with a 34% share, clocking a 30% QoQ boom. Its Galaxy Tab A9 Plus 5g proved to be a runaway hit, contributing 98% of the employer's general pill shipments within the area.
Apple, accompanied by a 21% marketplace percentage, posted 18% YoY growth, driven ordinarily by the iPad 11, which by itself accounted for nearly half of Apple's pill shipments. The recent release of the iPad air (2025) is likewise expected to similarly solidify Apple's role.
"The apple iPad continues to thrive, supported through the brand's sturdy fairness and tightly integrated ecosystem—a vital differentiator for users looking for a unified, multi-device experience," ram added.
Lenovo held the 1/3 spot with a 19% marketplace percentage, propelled with the aid of consistent demand for the Tab M11 collection and M9. However, its ordinary increase remained subdued, reflecting demanding situations within the mid-tier section.
Xiaomi, then again, received great traction with a terrific 59% YoY growth. The xiaomi Pad 7 emerged as a breakout performer within the premium class, accounting for 36% of premium tablet sales.
"Manufacturers like Samsung, apple, Lenovo, and xiaomi capitalized on evolving customer expectations with differentiated offerings across fee stages," stated Menka Kumari, Senior Analyst at CMR. "The surge in premium pills underscores developing demand for overall performance-oriented and destiny-equipped gadgets."
OnePlus additionally made exceptional strides, registering a 32% YoY growth from a small base, signaling its potential to enlarge within the aggressive landscape.
What Lies Ahead
CMR forecasts a steady 10-15% increase for the tablet marketplace in calendar year 2025. The call for trajectory is anticipated to stay robust, pushed by way of India's virtual-first consumers, the educational admission season, and festive promotions.
"Searching beforehand, AI functions and deeper surroundings integration are predicted to pressure call for, especially across the admissions season, further buoyed by competitive festive promotions," Kumari delivered.
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