Unity Small Finance bank and BharatPe, in collaboration with the National Payments Corporation of india (NPCI), have launched a groundbreaking EMI-based credit card on the RuPay network. Here’s a comprehensive look at its features, benefits, and why it could change the way india shops.

1. First-of-Its-Kind UPI Integration

• Unlike traditional credit cards, this EMI credit card can be directly linked to the Unified Payments Interface (UPI).
• Users can make payments across millions of UPI-enabled merchants without swiping or tapping their card.
• This simplifies transactions and makes it convenient for everyday use – from grocery shopping to online purchases.

2. EMI Flexibility on Every Purchase

• One of the card’s standout features is the ability to convert almost any purchase into EMIs of up to 12 months.
• This allows users to spread out big-ticket expenses – like electronics, furniture, or travel bookings – into manageable monthly installments.
• Early repayment is also penalty-free, giving customers full control over their finances.

3. No Joining Fee, No Annual Charges

• Many credit cards come with high joining and annual fees, but this card is completely free of such costs.
• There are no hidden charges, making it accessible to a larger audience, including young professionals and small business owners.
• This affordability factor could make it one of the most sought-after financial products in the market.

4. Premium Travel & health Benefits

• Despite being a no-fee card, users get access to complimentary domestic and international airport lounge visits – a benefit usually limited to premium cards.
• It also includes preventive health check-up packages, appealing to health-conscious customers who value added wellness perks.

5. Seamless Rewards via BharatPe App

• Rewards earned from card spending can be redeemed through the BharatPe app, ensuring a smooth and digital-first user experience.
• Existing BharatPe users can enjoy a unified ecosystem for payments, rewards, and credit card management – all within one app.

6. Transparent Charges & wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital Onboarding

• Unity bank and BharatPe emphasize complete transparency, with all charges disclosed upfront.
• The application process is fully wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital and can be completed via the BharatPe app, eliminating paperwork and branch visits.

7. Who Should Apply?

• Frequent travelers – for free lounge access and EMI options on travel bookings.
• Health-conscious professionals – who value free preventive health check-ups.
• Digital-first users – who prefer applying and managing credit cards online.
• Budget-savvy individuals – who want to spread out expenses without paying annual fees.

Final Word

The Unity Bank-BharatPe EMI credit card represents a new era of credit solutions in india, combining UPI convenience, EMI flexibility, and premium perks – all with zero joining or annual fees. However, financial advisors caution that easy EMI access can encourage overspending. Use it smartly, and this card could be a powerful tool to manage finances efficiently.

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