Tata motors has done a main milestone with its micro-SUV, the Tata Punch, surpassing 6 lakh manufacturing milestone in less than four in less than four years.
Released in october 2021, the Punch has carved a unique area for itself in the micro-SUV category, rising as a symbol of fashion, protection, and practicality for a wide demographic of indian automobile customers.
This terrific feat has been venerated with a new national campaign titled "India Ki SUV", celebrating the agree with and love the Punch has earned across city and rural india alike. The marketing campaign displays tales of aspiration, independence, and everyday adventure, underscoring how the Punch has developed into greater than only a automobile and the way it has emerge as a illustration of ambition and bold choices.
According to Tata motors, the Punch became estimated to carry the SUV enjoy within reach of each Indian. It has in particular resonated with first-time car customers, with nearly 70% of internal combustion engine (ICE) Punch consumers being new to car ownership. The Punch has additionally determined strong favour among girls, 25% of Punch.ev consumers are woman, thanks to its compact yet commanding stance, excessive ground clearance, and clean drivability.
The auto's huge recognition spans India's various geographies, with 24% of shoppers coming from Tier 1 cities, forty two% from Tier 2, and 34% from Tier 3 towns. It has firmly installed itself as a famous desire for younger professionals, households, and journey-seekers alike. In CY2024, the Tata Punch even have become the best-selling car in India.
Sharing his mind on the milestone, vivek Srivatsa, chief commercial Officer of Tata Passenger electric powered Mobility Ltd., stated, "The Punch embodies the spirit of a new india - formidable, self-confident, and equipped to forge its personal direction. This milestone displays the titanic agree with over 6 lakh indians have located in a car that stands for self assurance, presence, and a clean start."
The Punch additionally boasts a five-superstar safety score for each its ICE (international NCAP) and EV (Bharat NCAP) variations, and is offered in petrol, CNG, and electric powered powertrains. It presently contributes 36% to Tata vehicles' normal passenger car income and holds a 38% marketplace percentage inside the sub-compact SUV segment. With over 20 automotive awards under its belt and a 15% year-on-yr growth, the Punch stands tall as a benchmark in its elegance.
Looking ahead, Tata motors is also operating on updating the Punch, as undercover agent photographs of the facelifted Punch emerged these days.
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