Although rana daggubati is a well-known performer, his theatrical market isn't that large. Rana demonstrated that he could draw viewers to the theatres with his name with the release of the "Baahubali" films. Films like "Nene Raju Nene Mantri," whose success at the box office was attributed to rana, had excellent opening numbers.

He ran out of gas quickly. After making some poor decisions, his market and craze declined. Additionally, he had health concerns three years ago that required him to take several months off from acting in movies. A gap was widened by the pandemic. He therefore desired a theatrical release in order to engage the public. He believed that a movie like "Virata Parvam" would turn his life around. He believed that Sai Pallavi's magic and the story of the movie would help him get back on track.

He decided to release the movie in cinemas rather than accept the Netflix agreement for a direct-OTT distribution. But his math was incorrect. "Virata Parvam" received absolutely no decent start. After the weekend, the movie's earnings plummeted. The movie is a complete dud. The theatrical market for rana has further declined all the stuff.

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